Has my average ticket amount changed based on the offer?ĥ.What percentage of those people saved it to their account?.How many individual people have seen my ad?.The more you understand your performance, the better you’ll be at making informed decisions about future offers.īecause Facebook tracks these numbers automatically, it only takes a few minutes to answer questions such as: It helps you understand what works for your restaurant (and what doesn’t), so that you can make improvements based on real data. Tracking things like impressions, clicks, and saves is important. Here are examples of Facebook ads for restaurants that work well to drive action.Ĥ. This unique format stands out in users’ feeds, gives them the ability to save it, be reminded of it through in-app notifications, and ultimately redeem it at your business. Facebook Offers formats your ad as a coupon, complete with promo codes, expiration dates, and terms and conditions. The key to successful Facebook advertising is to get your name in their face, but also to give potential customers a reason to get their butts in your restaurant’s seats. Having a Facebook Business page alone is great for staying top-of-mind with your current customers, but it’s not enough to bring in new business.īy using Facebook ads in combination with your restaurant’s Facebook page you can reach users that might not have otherwise heard of you. Their online connections with other Facebook users. While you want to be careful to not narrow your audience too much, Facebook does give you the ability to target very specific groups of people using factors like: Then, you can narrow your audience using demographics. Demographics targets your audience based on information about who they are, such as age and gender.įor a local restaurant, it’s best to start targeting your audience by location, because the people who live closest are most likely to become customers. Then, when someone is located inside of that radius, and scrolling through their feed, they’ll see your ad. With location targeting, you place a virtual pin on a map and Facebook will draw a radius around that pin to determine your audience. Out of 2.39 billion Facebook accounts, you only need to target the small percentage that is most likely to visit your restaurant.įacebook Offer ads allow you to do that in two main ways: location and demographic targeting. Combine that with the research from ViSenze that showed one-third of purchases begin on social media each month, and it’s clear that your restaurant has a big opportunity to turn Facebook views into new customers.Ĭheck out our Ultimate Guide to Restaurant Marketing that walks you through creating a marketing strategy to bring in new customers. In a survey by Kleiner Perkins, it was found that 78% of American consumers say they’ve discovered products on Facebook. While people are checking their feeds for at least an hour every single day to see what’s going on in the world, they’re also looking for new experiences, products, and places to visit. People Spend a Ridiculous Amount of Time Checking their Feedsįacebook is too huge for you to ignore. If you aren’t using Facebook Offer ads to reach potential customers, not only are you missing out on one of the most targeted advertising channels, your competition may just snatch them right out from under you. It’s not typically profitable for most restaurants to invest in TV ads, billboards, or magazine spreads.
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